Tips To Help Create An Effective Email Marketing Campaign

January 10, 2018 Off By Louise B. Delia

This article has a variety of tips to help you learn how to use email marketing more effectively. Many people have trouble understanding the different ways to get people to opt-in to their email list, so continue on for some helpful advice on how to achieve this.

Email only those you know. Your emails will appear to be spam to those who are unfamiliar with your company. This will have them thinking if they know who you are or even care about what you are selling. This can result in them deleting your email, which would mean your time was wasted.

Using various sequences

To keep your email recipients engaged, use various sequences for different types of readers. For example, if you get an email address from a sale, that customer should receive a very distinctive welcoming email than a reader whose email you received from a lead. If readers aren’t getting what they want from emails, then they simply won’t read them.

Using email marketing messages

Be persistent with your email marketing messages. It can take as many as twenty emails to one prospect before you routinely have their attention. Try telling a good story through your messages. Hook them with a few messages and let it unfold over a series. Running contests that span several weeks are good way to do this.

Be predictable

Be predictable in your emails. Send them on a specific schedule. Make sure you send something at least monthly, this will help keep your customers interested. If you can send emails on or two times a week, that is even better. Test out which days give your site the best responses, and then use these days as your normal days to send emails.

Strategically plan

Strategically plan when your emails will go out. People do not like getting emails at inconvenient times, especially if it’s something that they have to act on quickly. Be considerate by making your offers convenient and easy for people to take advantage of, and you will have more sales than you otherwise would.

Use colors and fonts that reflect your business and are easy to view. Even if the content is interesting, difficult to read fonts and harsh colors can cause some customers to reject the email, and possibly future ones as well. Use the same color scheme and fonts for all of your emails.

Consider following up with a rumor that a sale is about to end. Insert a statement that tells your clients to subscribe immediately so that they can take advantage of this sale. The closing of the email could tell them not to miss out on this incredible opportunity and to act now.

Design your marketing emails to be easily read on mobile devices, in addition to computers. An increasing number of people check their email messages using their cell phones. If the message is difficult to read on their phone, it is likely to be deleted without the content ever being read.

Now that you’ve gained all of this information, you can implement it and begin to do some email marketing. Study the information again before you begin, and then use what you’ve learned to create a successful campaign.