Many people are under the impression that all web hosting companies are alike, and thus they need not spend too much time looking for the right one. This is simply not true. As with all industries, there are positive and negative aspects of individual web host providers. Read on to learn about common mistakes and misconceptions related to web hosting and how to avoid making them.
The majority of web hosting providers offer a variety of service packages and features, which may differ significantly from one server to another. When you are comparing web hosts, ensure that the service you are looking at includes any specific features you need. For instance, a host that offers packages that are generally priced lower than other hosts might not necessarily be such a good choice if the key features you need are only available through expensive packages.
Do not use identical services for both your domain name registration, and your web host services. In the event one should fail, the other will still be accessible. This will make recovery on a new server go more smoothly. Do not put your technological faith into one web entity. Your hosting provider will control the registration of your domain instead of you.
Ask web hosting providers about the level of security they have in place. Your website will potentially be under constant threat and attack from unscrupulous individuals and malicious viruses. Verify that your selected web host has implemented security measures, which can effectively handle denial-of-service attacks, as well as many other common threats. You want to make sure to find out exactly what problems or issues your webpage may have to deal with, should your hosting company be attacked.
Make a priority list before shopping for a web host. Determine what you want and need well in advance, and determine how well every possible web host can meet those needs and wants. Creating this kind of list will assist you from making a decision just on a single factor, such as the price, instead of discovering the very best deal possible.
For most people, it is best to pay-as-you-go rather than commit to a long-term hosting contract. Consider monthly payments – what if you need to cancel service sometime down the road? If the host declines, your business expands past them or your account gets closed, you could lose any money already paid.
Do you want to use free web hosting? Be especially diligent in backing up your files, because most free hosts do not provide that service. That is just part of the price of saving money on website hosting. If there is a system failure or downtime, you may be stuck without any recourse if you site or certain files disappear.
Many people choose the wrong web host because they’re ignorant to their own needs. If you realize what to watch for, you can avoid some common mistakes that individuals make when selecting a web host. Let the above tips lead you to the best host you can find.…
You’ve probably never heard the term “email marketing” before, but more than likely you have seen it. It’s everywhere! Your favorite companies have more than likely sent you a message telling you about a product. This is email marketing in its purest form. Does this sound like something you would want to use? Granting that it is, then continue reading.
Be especially careful when crafting your first three emails to new customers. A new customer should get an introductory email inviting them to join your marketing list. Once they accept your invitation, the next email should tell them about discounts or special offers they can expect to get now that they’ve signed up. The third email should contain their first newsletter and their special offer.
If you have images or graphics, put them on the left side of the email message. Make sure that your call to action element is always on this side. Research has documented that this location produces almost double the number of clicks to your product, service or website than placing these elements anywhere else does.
Post a version of your newsletter with graphics and animation on your website. Then send your email list a plain text version of the newsletter with a link to the web version. This keeps your emails simple enough to stop them from being diverted to the spam folder as well as encouraging your customers to visit your website.
Make sure your emails are consistent with any branding you have done. You should be including your company colors, logos and anything else unique to your business in your emails. Customers should be able to recognize your emails when they arrive in their in-boxes so that they are not automatically deleted.
Having a visible link where the person can unsubscribe is a bright idea. Don’t fail to include one or bury it so that it is not readily apparent. It is important that your customers feel in control and that they aren’t being forced into anything.
Use feedback, that is both active and passive, to improve your marketing campaigns. Active feedback is obvious: ask visitors for suggestions and advice. Readers generally aren’t even aware of passive feedback, on the other hand. There are many software tools available that will track the clicked links on your email messages.
Your emails should be readable sans images. Many email providers disable images by default, and unless the user changes their settings, they will not be able to see any images you include. Because of this, any images you include in the emails that you send should also be followed by comprehensive text.
Make sure that none of the really important information in an email is conveyed through an image file. Most email clients today, especially web-based ones, will not properly display these images. If the images do not display automatically, you messages can be unreadable. Make sure that the most crucial information is readable and that images have alt tags.
After countless times of encountering email marketing, you finally know what it is. Put simply, it’s using the medium of emails to send messages either current customers or future customers for the sole purpose of marketing to them. Now that you know what it is, make use of it in your own emails!…